How to write SEO-Optimized content?

Muhammad Shoaib
2 min readMay 24, 2023

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Do you want to rank or attract more traffic to your website? If yes, you must write SEO-optimized content, which requires proper strategy and creativity. Here you will learn some amazing SEO writing techniques to help you rank on different search engine pages.

1. Conduct Keyword Research

The first step you need to take for writing optimized content is keyword research. Knowing your readers, target audience, and what they are looking for is important.

You can make a spreadsheet, search for keywords and phrases, and write them with volume & competition. Moreover, you can use KW research tools like Semrush, Ubersuggest, Google Keyword Planner, and Keyword Everywhere.

2. Use Keywords in content.

Another tip for writing SEO-optimized content is to use keywords in your content. Always try to use targeted keywords naturally while avoiding keyword stuffing.

Include relevant keywords in your headings, meta titles, and meta descriptions. A recommended keyword density for 1000 words article is 1%-2%.

3. Catchy Headlines

Headlines are an essential part of SEO-optimized content. Readers will only notice your article if the headings are catchy. Use keywords in your headlines to grab your’s audience attention.

You can also use CoSchedule’s Headline Analyzer and Capitalize My Title to optimize headlines.

4. Optimize Your Meta Tags

Meta tags are HTML elements that provide information about any website or web page to search engines and visitors. When writing meta tags, you should avoid exceeding the character limit.

Your meta tags must include targeted keywords to help rank on the SERP.

5. Write Long Content

Content that has a greater length is more likely to rank first. Therefore, it’s important to provide ample information to your readers. However, a post with 1000 words or more is sufficient for any topic.

6. Internal and External linking

An important ranking factor for SEO-optimized content is link building. If you link some relevant content on your blog or website, it can help to improve SEO. Always try to link some high-domain authority websites.

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